But it’s such a TINY thing

Commas. Punctuation. They are good examples of why details matter if you want to be successful as a real estate investor or entrepreneur.

Take this phrase, for instance: “Eats shoots and leaves.” That sounds like a panda, deer or elk, right? How about this: “Eats, shoots, and leaves.” Throw in a couple carefully placed commas–such TINY things–and now you are describing some sort of human maniac.

Or this one: “A woman without her man is nothing.” Sounds pretty sexist, right? Throw in a little punctuation and the meaning reverses: “A woman: without her, man is nothing.”

In real estate or in business the little things often matter a LOT. When doing your due diligence, check taxes, assessments, liens, zoning, hazards, crime statistics, etc. Do the inspections (roof, wood-destroying pests, chimney, etc.) and check that obvious remodeling was done with the proper permits. When signing contracts, read the fine print. I could go on and on, but you already know all of these.

How about the details when it comes to building relationships with potential buyers, lenders, sellers, and current clients? Do you write hand-written thank you notes immediately? Do you check back with them periodically and regularly? Do you keep them informed as the transaction progresses, so they know what is going on? Did you capture a date for a birthday, anniversary or other special event in a conversation…and then recognize it later? How about the gift when they move into their new home? Anyone can do the big stuff. It’s taking care of the details that sets the winners apart, whether it is in sports, business, or relationships.

What additional attention to detail could you implement today as part of your standard practices in building relationships with current and future clients? Be creative! And keep looking for new ones.