Have you ever said that? I cannot tell you the number of times I found a need for an item I discarded…shortly after I tossed it. Why is that?
The human brain is very good at filtering. Millions of bits of information come flowing to your six senses every second. Our brains filter out the vast majority of them. Only a fraction of even that small fraction actually comes to our conscious attention. Our subconscious mind is constantly guiding that filtering to meet whatever problem we are working on, whatever issue we are trying to solve, whatever thing we are currently interested in, and whatever matters most to us.
The reason I found a need for those items is that after seeing them, thinking about them and deciding to discard them, my mind now remembered them. My subconscious mind never brought them to mind as a possible solution before, because they had been forgotten. They were not available among the recent memories.
So what? Your marketing is among those millions of bits of information hitting your target clients. Will you be filtered out or brought to mind?
I cannot tell you the number of times I’ve had coaching or consulting clients say they had a good friend or neighbor go to someone else with their business or referral, only to apologize to them later because they did not think of them first.
What could they have done differently? Well, one little strategy you need to know about guiding their subconscious mind to NOT filter you out, is that something seen frequently is deemed important…and therefore remembered or brought to the conscious mind when it is needed. Be CONSISTENTLY AND REGULARLY VISIBLE to your clients if you want to be remembered when it matters!
That means calling, mailing, emailing, giving gifts that keep on giving and reminding them of you, and lots of other things I am sure your creative mind can dream up. Why do you think you get those flyers, postcards, calendars with advertising on them? Refrigerator magnets with advertising on them? Pens or notepads with advertising on them? Someone else knows this trick!
What do you have to change to keep yourself more at “front of mind” with your clients? Find one thing you can do today to make you more memorable tomorrow in the minds of your clients. Then go do it!