We all know that we have to change with the times, change with changing markets, or we get left behind. We do not always do it before we are forced to, however. Some might express admiration for a chameleon at this point, an animal that can change to match its surroundings.
I’m not going to do that. Chameleons react to their environment, they do not choose the change. Human beings, on the other hand, are amazingly adaptable. You can find us in the Antarctic or the Sahara, in the tundra of the Yukon or the rain forests of the tropics. We can choose where we want to go…and we are generally smart enough to choose how to adapt to the environment we choose. Parkas or sunscreen? Warm boots or waterproof boots? We are able to adapt wisely.
We need to apply that same talent to our businesses. We need to be just as knowledgeable about the environment in which we are conducting business (our markets, the economy, trends, etc,) and know how to adapt as they change. That requires intentionality, research, and foresight. You do it in the rest of your life. Do it in your business, too!